"Thinking Made Visual"

The Design Process

SIMPLE 

: Physical literacy for children. SIMPLE is an anagram of ‘Sensory Integrated Movement Programme for Learning Enhancement’. Physical Literacy is the mastering of fundamental movement skills to help a child read their environment. Projects undertaken

: Corporate ID : Graphics : Implementation.

Bracetown Business Park: Office & Warehousing Services. Baracca Limited: Property Developers. Salle Dublin: Fencing Club. Barracuda: Restaurant. Kenny Sullivan: Law Firm. Calarrosa Group: Owners co-op. The Don PC: Software Firm. The Strand: Hotel Resort. Simple: Physical activity for children.

Salle Dublin Fencing 

: Fencing Club :

This identity mark shows the athletic and elegant personality of this dynamic sport; one of attitude, form and speed. 

Projects undertaken: Identity : Visual Concepts

National Concert Hall : Concert Hall / Promotional brochure aimed at sponsors to help fund the refurbishment
Projects undertaken : Literature / Graphics / Implementation

Nikon : Nikonos 1 Camera : Publicity promotion concept in the form of a pop-up book based on the well-known illustration The Great Wave of Kanagawa, depicting the area around Mount Fuji by the Japanese ukiyo-e artist Hokusa.

Projects undertaken : Literature : Graphics : Display : Implementation

Not-A-Chance Productions:   Film Company  / To promote the film to promoters as well as capture a wider audience a promotional brochure outlining the story line as well as productions values was required.  This would include an interview with the director and actors as well locations and stills from the film and in addition to that, it would also include a full-size poster .
Projects undertaken : Identity / Literature / Graphics / Display / Implementation

Kenny Sullivan Solicitors: Law Firm : Design and produce stationery and A4 housing folder to house and accommodate the companies service literature and also clients documents/contracts.
Projects undertaken: Identity : Guidelines : Liturature : Graphics : Photography : Illustration

Golden Bake : Pastry Company: This tasty production deliciously photographed captures the assorted pastries that launched the new look package designs for the home and export markets. Projects undertaken : Identity / Literature / Graphics / Display / Packaging / Advertising / Art directing/ Food styling

Angie Shine :  Singer/Songwriter, UK / CD cover design with emphasis on ‘Angie’ using an elegant typestyle reflecting the singers personality. 
Projects undertaken :  Literature / Identity Guidelines 

Nikon Camera Club: San Francisco Con / Poster concepts promoting the San Fran camera conference. 
Projects undertaken :  POS / Theme title 

An Post: Irish Postal Services /  As part of a public relations initiative, An Post, the Irish postal company launched a collection of souvenir die cast models of early transport produced in a limited edition.
Projects undertaken : Packaging / Graphics

Celtique Heritage: Novelty Company : A souvenir product based on early Irish text and iconography produced on stone achieving an earthy feel of times past. Projects undertaken : Identity : Support graphics : Packaging

Golfing Tours: Golf Society : Identity design ‘taking on’ the appearance of the title; cave men, making it easy to recognise in any country.
Projects undertaken : Identity : Guidelines : Literature : Graphics : Novelty items : Implementation

Errigal Contracting: Interior fit-out Specialists / To showcase the many varied projects that  the company completed required a unique way to package and present their management services. This was achieved by use of clever paper engineering. 
Projects undertaken : Literature / Implementation

Faux Tales: Film Company, UK  / Inspired by stage design scene changes this pocket size booklet has intricate paper engineering devices to house a poster, DVD and other inserts. 
Projects undertaken : Identity / Literature / Graphics / Advertising / Implementation

Prints Charming : Edition prints : Identity design using the picture frame as a device to establish the product and the birds in flight to capture the outdoor landscape that the prints convey.
Projects undertaken : Guidelines : Product Packaging : Literature : Graphics : Implementation

Prints Charming :   Edition prints / Creative, high quality produced prints aimed at the tourism market.
Projects undertaken : Identity / Guidelines / Product Packaging / Literature / Graphics / Implementation

Lufthansa Airmotive : Aircraft Engineers / A selection of Corporate Christmas cards wittily designed that nods to customer knowledge of the Lufthansa brand by using aircraft iconography in simple forms to create a playful story line. Projects undertaken : Concept designs : Implementation.

Top Security : Alarm Monitoring Company / What better way to get across the idea of having a key-holding service describing the whole scenario is by storyboarding with succinct text panels - think comics! Obviously the most annoying part of having an alarm is being called out in the middle of the night. Top Group have such a service; their message is to take that headache away for a nominal fee -pow! 

Velvet Code: Singer/Songwriter, UK :  Set designs and production modelling for music video in London.
Projects undertaken : Identity / Literature / Graphics / Schematics / Model-making / Video titles / Implementation

Shop Interior: Retail  Flooring Company / Illustrative concepts for interior display from architects drawings.
Projects undertaken: Schematics / Graphics / Display 

John Sisk & Company :  Construction Company:  A portfolio of work produced in a landscape format using superb photography to show off the many varied projects undertaken by the company across europe. Using stepped page dividers of specific build titles and finished in French wiro-bound on a heavy stock with a hard case cover.

Absolute Balance Clinic:  Health Treatment Clinic / Promotional brochure reflecting the tranquil atmosphere and well being of spirit that awaits you on your visit.
Projects undertaken : Identity / Guidelines / Support stationery

MCPH:   Private Maternity Hospital /  The hospital needed to streamline their look and create a new suite of literature to promote their services aimed at a new generation. Known as a baby hospital the emphasis was to re-establish their presents as a hospital that offered much more. A dramatic new image was called for away from their conservative dated look and create a new impression that would be fresh and inviting in style without losing the integrity inherited over the years.
Projects undertaken : Identity / Literature /  Graphics /  Advertising / Exterior/Interior signage /  Display /  Implementation

Audit Protect: Asset management Company /  Corporate brochure outlining the security sevices aimed at retail business. 
Projects undertaken : Identity /  Guidelines / Literature / Copy /  Support stationery

Baracca Limited: Property Developers / A smart small development of boutique offices and apartments in the heart of Wicklow town. A very stylish brochure using a stub return fold captured the history of the town and the surrounding area to good effect. 

Top Security: Monitoring Company : Promotional flyer outlining the benefits of their key-holding service to existing customers using a comic style format to good effect. Projects undertaken : Identity : Guidelines : Support literature : Implementation